How Financial Forecasting Helps Small Businesses Stay Resilient
In Kenya’s volatile economy—marked by inflation spikes and supply chain disruptions—financial forecasting isn’t a luxury; it’s survival. Small businesses like Nairobi kiosks or Eldoret manufacturers that forecast accurately weather shocks like the 2025 fuel levy hikes, maintaining 20-30% better cash reserves. Forecasting involves projecting revenues, expenses, and cash flows using…


